Date: August, 2024
Client: DJ Subject
Category: Radio & Nightlife Events
Location: Reading, UK
- about the project
Overview
DJ Subject is a renowned name in the Berkshire nightlife and radio scene. To elevate his brand and ensure his live events and radio show stood out in a crowded market, he partnered with Wivvu Digital. Our goal was to create a cohesive promotional strategy that drove foot traffic to his clubbing events and more “ears” to his radio broadcasts.
Brand Identity, Video Promo Ads, Social Media Content
The Challenge: Cutting Through the Noise
Even for an established talent, the entertainment industry is highly competitive. DJ Subject faced two main challenges:
Event Conversion: Turning social media “likes” into physical attendees at his clubbing events.
Audience Retention: Growing a consistent listenership for his local radio show through both visual and auditory branding.
Content Fatigue: Moving away from generic posts to professional, high-impact assets that demand attention.
The Wivvu Solution: Creative Content with a Strategic Pulse
We provided a comprehensive growth consultation followed by a suite of high-energy creative assets.
1. Visual Social Branding
We designed a series of fun, relevant, and trend-conscious social media images. These weren’t just “posters”—they were high-converting graphics designed to be shared, tagged, and saved by his followers.
2. High-Impact Video Production
The Event Promo: We scripted and produced a high-octane promotional video specifically for his clubbing events. By focusing on the “vibe” and using captivating copy, we created a “fear of missing out” (FOMO) effect.
The Radio Show Promo: We developed a separate video asset for social media and a professional audio promo for his radio show to ensure brand consistency across all platforms.
3. Community-Led Promotion
We leveraged the power of organic reach. By optimizing content for Facebook groups and the DJ’s personal profile, we encouraged a wave of shares and engagement that expanded his reach far beyond his existing follower base.
Our Process: The "Turn Up" Roadmap
Vibe Check (Discovery): Understanding the specific audience for both the club sets and the radio show.
Creative Scripting: Crafting “hooky” script that speaks the language of the nightlife scene while maintaining a professional edge.
Multimedia Production: Developing a library of images, video, and audio assets tailored for Instagram, Facebook, and Radio.
Viral Deployment: Guiding the client on the best times and places to post to maximize shares and engagement.
- the result
The Results: Packed Floors and Peak Listenership
The strategic rollout of these assets transformed DJ Subject’s digital presence into a direct driver for his physical events:
High Event Turnout: A significant increase in attendance at clubbing events, directly attributed to the Facebook group promos and “viral” shares.
Uplift in Momentum: Massive engagement on social media feeds and groups, turning followers into active brand ambassadors.
Cohesive Brand Identity: A professional, unified look and sound across radio and social media reminded people of DJ Subject’s status as a solidified premier DJ.
“Wivvu Digital understood my brand perfectly. They took the energy of my sets and translated it into video and audio that actually got people through the doors. The feedback on the promos has been incredible, and the turnout speaks for itself!”
— DJ Subject
