Date: January, 2025
Client: Absolute Cleaning Angels
Category: Cleaning Services
Location: Berkshire, UK
- about the project
Overview
Absolute Cleaning Angels entered the competitive Berkshire residential cleaning market with a vision for high-end service but no digital footprint. Wivvu Digital was brought on as a strategic partner to build the brand from the ground up, moving them from a startup concept to a thriving business with a consistent client base in just one quarter.
Brand Identity, Video Promo Ads, Social Media Management
The Challenge: Starting from Zero
As a new startup, Absolute Cleaning Angels faced the classic “blank slate” hurdles:
Zero Digital Presence: No website, no social media, and no promotional assets to showcase their premium service.
Customer Acquisition: No established funnel to attract high-end residential clients in the Berkshire area.
Manual Bottlenecks: A lack of systems meant that quoting and client onboarding were time-consuming and prone to human error.
The Wivvu Solution: The "Business-in-a-Box" Strategy
We provided a holistic growth consultation that combined modern digital tactics with proven local outreach.
1. Digital Storefront & Social Identity
Since the client needed to move fast, we optimized a high-converting Facebook Business Page as their primary digital hub. We paired this with professional branding and high-end promotional video content designed to build immediate trust with homeowners.
2. The Hybrid Outreach Engine
We bridged the gap between digital and physical marketing:
Lead Gen & Video Ads: Targeted Facebook campaigns using bespoke video content to stop the scroll.
Community Integration: Executed a local Facebook group outreach strategy to build “neighbourly” trust.
Offline Synergy: Designed and deployed premium local flyers to ensure the brand was visible both on-screen and at the front door.
3. Streamlined Operations
To ensure the business could scale, we installed a custom operations system. This included an efficient quoting process, professional service checklists, and a “Client Expectation” document to ensure 5-star satisfaction every time.
Our Process: The Startup Fast-Track
Brand Discovery: Identifying the “Premium” angle to differentiate from budget competitors.
Asset Creation: Rapid production of video content, ad copy, and promotional flyers.
System Integration: Setting up the CRM and automated follow-up sequences.
Local Launch: A coordinated “blitz” across social media and local Berkshire neighbourhoods.
- the result
The Results: From Launch to 40 Clients in 90 Days
The results for Absolute Cleaning Angels prove that a strong foundation leads to rapid growth. In Q1, our partnership achieved:
30 to 40 recurring clients secured within the first three months.
Total Operational Clarity: A standardized quoting and checklist system that professionalised the client experience.
High-Efficiency Follow-ups: An automated system that turned inquiries into bookings without constant manual input.
